Monday 12 August 2013

How older viewers are rescuing cinema

A quiet revolution is afoot: older people are flocking to cinemas. But they don't care for special effects. They want big characters, grown-up dramas and tales of late-blooming love. And so Hollywood's changing its game ... Until recently, cinemas were seen as pretty much a no-go zone for older people. There might be the occasional "silver screening" in a teatime slot, but the rest of the time ...

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